Focus Multimedia is the market-leading publisher of impulse price PC software in UK retail*. Wherever there is footfall, you’ll find Focus software. Our products are sold in over 5,200 points of sale throughout the UK and Ireland.



The Market

Did you know that two out of every three households in the UK own a home computer? The mass market for PC software is well and truly established, with the popularity of the laptop computer continuing to fuel demand. Over 21 million units of Focus software have been sold since the company’s inception 12 years ago. With such a wide target audience and an impulse price point, Focus Multimedia is uniquely placed to help retailers of all sizes generate significant incremental revenue.

The Product Range

Focus has made a name for itself in one of the most competitive sectors of the home entertainment market by adhering to its philosophy of Quality, Choice and Value.

Quality and innovation remain key elements of the Focus business strategy. The company boasts long-term partnerships with globally successful software publishers such as Ubisoft, THQ, LEGO, Mindscape and Encyclopaedia Britannica, amongst others, to ensure that the hits keep coming, year after year.

Choice is evident in the company’s diverse product range, which currently includes more than 400 titles. Many of these consistently feature in ChartTrack, the industry’s official sales charts. For the peak Christmas period, December 2007, Focus titles achieved Number One chart positions in five out of the six budget software categories; namely the Reference, Children’s, Education, Utility and Home Office charts.

Value for money is unprecedented, as Focus enters 2008 with its strongest ever product line-up. With an impulse price tag, these titles sell 52 weeks of the year, avoiding the short-term “bell curve” sales graphs that can affect many full-price releases and video console games.