Essential
The core of the business is the highly acclaimed Essential range of PC titles, packaged in DVD cases and positioned at the competitive price point of £9.78. Essential’s exciting mix of republished and brand new titles continues to define the standard for value software below £10, with more than 17.2 million units sold to date. Many of the titles when first published were sold for £30 or more, and the choice of over 200 titles is outstanding. From games to genealogy, from brain training to learning languages, there is truly something for all of the family, whatever their age.

Revival
Striving at all times to maintain its position as the UK’s number one, Focus continues to innovate and reinvent. In 2007 the company’s popular Revival range of £4.89 products was given a brand new packaging design and a new emphasis on top quality games titles, including CSI: Crime Scene Investigation™, Brothers in Arms: Road To Hill 30™, The Settlers® Heritage of Kings™, Tom Clancy’s Splinter Cell® and Law & Order: Justice is Served.
Revival is a super-budget label featuring pedigree products that appeal to a wide demographic of mainstream and hardcore game players.

PC Fun Club
In a relatively short period of time, PC Fun Club has become the UK’s best-selling PC budget software range for children, with a market share of more than 60% in 2007. Positioned at the pocket money price of just £4.89, the label is bursting with big-name brands and character licences that everybody knows including SpongeBob SquarePants™, Thomas the Tank Engine™, Noddy™, Bratz™, Disney Pixar Cars, LEGO®, Art Attack™,
The Incredibles and Finding Nemo. With software suitable for both boys and girls, retailers can create the perfect mix of children’s products in store.

Higher Price
Focus also publishes new titles and compilations at price points from £14.67 upwards. The compilations offer exceptional value for money and have proven to be highly successful as gift purchases. Recent new releases on the label include BitDefender Total Security 2009, Encyclopaedia Britannica® 2009 Ultimate Edition and Driving Test Success Practical Simulator, a state-of-the-art 3D simulation that has been 3 years in the making.